proMOTION 2023 — programme of systematic support of international promotion of Ukrainian cinema

Submission deadline: March 27, 2023, 23:59 (Kyiv time)

The programme is designed to increase the presence of Ukrainian cinema and its recognition on international film markets. 

About the programme

The goal of the programme is to develop competencies and strengthen marketing skills of Ukrainian filmmakers as well as foster systematic international cooperation with professional promotion agencies. 

proMOTION 2023

The 2023 edition of the programme is implemented in cooperation with Eurimages, the cultural support fund of the Council of Europe.  

Three calls for projects are to be proposed over the course of 2023, to allow producers to apply with film projects to be promoted at the main festivals throughout the year. 

The first of three calls for proMOTION 2023

Producers can apply with full-length fiction, animation and documentary projects at the final stages of production and ready festival or theatrical distribution abroad for  for a maximum of €8,000 (eight thousand euros) to develop the international promotional campaign of their project. 

The selection of film projects will be carried out by a competition committee consisting of two representatives of the Ukrainian Institute film department, a representative of the Eurimages and two independent experts (Ukrainian and international). In total, up to seven film projects will be selected during the year and will receive up to 8,000 euros to promote the film abroad. 

Applications are accepted from 8 to 27 March, 2023, 23:59 (Kyiv time). The first of three calls for proMOTION 2023. The winners will be announced no later than April 24. Promotiional campaign should be implemented in the time frame from May till August 2023. Preference will be given to projects that have already confirmed festival premieres or foreign theatrical releases during this period.