Visualise – international exhibition support programme
Visualise
Visualise is a long-term programme by the Ukrainian Institute aimed at supporting exhibition projects outside of Ukraine.

The programme provides opportunities of co-programming, co-financing, and communications support to international exhibitions that contribute to promoting the art of Ukraine globally and establishing institutional partnerships.
About
Visualise is a long-term programme by the Ukrainian Institute aimed at supporting exhibition projects outside of Ukraine. The programme provides opportunities of co-programming, co-financing, and communications support to international exhibitions that contribute to promoting the art of Ukraine globally and establishing institutional partnerships.

Art exhibitions are essential platforms for discussing the most pressing issues of today that foster collaborations between artists, curators and other art professionals around the world. As such, they have become a powerful element of cultural diplomacy.

International exhibition projects require long-term planning and consistent institutional involvement. That is why the Visualise programme offers a multifaceted support including not only co-financing but also the involvement of the Ukrainian Institute’s team in the programming and the communications strategy of the selected projects.
Open Call 2021
In 2021, the Ukrainian Institute is launching the second open call for project proposals. The maximum financing per project is up to one million UAH.

Deadline for the application is 1 August 2021. All applicants will receive a confirmation letter and, if necessary, a request for additional documents or information. Later on, however, the Ukrainian Institute team will only contact the representatives of the shortlisted projects.

The selected projects will be finalised jointly with the Ukrainian Institute and included in the institution's annual activity plan for the next year. The Ukrainian Institute reserves the right to refrain from selecting any of the submitted projects.

The projects supported under the Visualise programme will be publicly announced in March 2022.
Who is eligible to apply
  • legal bodies of all forms of ownership and private entrepreneurs registered in Ukraine with a confirmed prior experience of carrying out projects similar to the submitted one;
  • organisations and companies registered outside of Ukraine, their branch offices and delegations registered and certified in Ukraine with a confirmed institutional capacity and prior experience of carrying out projects similar to the submitted one

Applications submitted by individuals, legal entities registered both in Ukraine and abroad, related to the aggressor state - the Russian Federation, which is recognized as such in accordance with the Law of Ukraine "On Peculiarities of State Policy on ensuring the state sovereignty of Ukraine in the temporarily occupied territories in Donetsk and Luhansk regions "№ 2268-VIII of January 18, 2018 are considered ineligible, namely:

  • legal entities with beneficiaries who are individuals - citizens of the aggressor state of the Russian Federation or legal entities associated with the aggressor state of the Russian Federation;
  • legal entities or individual entrepreneurs and / or participants of such entities to whom personal special economic and other restrictive measures (sanctions) have been applied in accordance with the Law of Ukraine "On Sanctions" and decisions of the National Security and Defense Council.
Technical requirements
  • The project is being implemented in cooperation between Ukrainian and international institution(s) or organisation(s) (museum, gallery, fair, festival, etc. in the country of the project implementation) that have the institutional capacity and experience in implementing similar projects and / or objects of intellectual property that can be used in the process of carrying out the exhibition project and organising the exhibition.

  • The project is being implemented in one of the Ukrainian Institute's target countries as of 2022 (Poland, Germany, France, UK, USA, Austria, the Netherlands, Italy, Hungary, Turkey, Japan, Qatar, China, UAE). The Ukrainian Institute reserves the right to implement exhibition projects in other countries on a case-by-case basis.

  • The start of the project is scheduled no earlier than April 1, 2022.

  • The application is submitted in due time.

  • The application is submitted in accordance with the provided form in Ukrainian (and if necessary in English).
  • All necessary supporting documentation in accordance with the requirements below has been summitted.

  • Each section of the application is filled in without exceeding the number of characters specified in the application form.
Evaluation criteria
Relevance to the mission of the Ukrainian Institute. The submitted application must meet the following criteria:

  • The exhibition concept corresponds to the strategy, principles and values of the Ukrainian Institute and does not violate the current legislation of Ukraine.
  • The project aims to develop international cooperation, exchanges and dialogue rather than present Ukraine abroad unilaterally.
  • The project encourages dialogue and discussion on the challenges of the past, present, and future and/or is related to important and relevant phenomena not only of Ukraine's culture but also of the global agenda.

Quality of the exhibition and relevance of the topics it deals with in the context of Ukraine and the host country:

  • The curatorial concept demonstrates in-depth and ethical elaboration of the chosen topics.
  • The project represents contemporary Ukrainian culture and/or makes use of contemporary professional interpretations of cultural heritage.
  • The project has a contemporary format and topic; it meets global trends, expectations of the international partners, the demand of the respective target audiences and the local context of the host country.

The level of an institutional partner abroad.

Potential for establishing long-term cooperation:

  • The topic of the project is revealed through the exhibition and deals with issues that both partner institutions work with on a regular basis.
  • The partner in Ukraine has sufficient agency in the project (has a direct impact on the project concept, is presented in the project architecture at the curatorial level, not only through consultants or managers) and institutional capacity to continue and scale the project in the future.
  • The partner abroad makes a significant contribution to the project at the conceptual, administrative, and communication levels, i.e. not only by providing the location.

Communication potential of the project:

  • The target audiences of the project are clearly defined, their needs have been researched, the goals of the project correspond to the established needs of TA. The selected communication channels correspond to the selected audiences.
  • The communication plan of the project is reasonable and logically structured.
  • The communication strategy of the project does not exoticise and exploit the theme of Ukraine's victimhood, instead promoting a better understanding of Ukraine abroad and strengthening Ukraine's agency in the world.

Justification of costs in the project:

  • The project budget correlates with the objectives specified in the application; the estimate budget contains only the cost items that contribute to these objectives.
  • The correspondence between costs and expected results is rational, confirms the effective and transparent use of funds for the project.
  • Cost items of the estimate budget are as detailed as possible, the calculation of the price according to a separate column of expenses is transparent, reasonable, there are no prohibited expenses.
Detailed information on the evaluation of applications can be found in the Competition Regulations (Section 5) (in Ukrainian).
Required documents
To submit an application, please, send to art@ui.org.ua the following documents no later than 1 August 2021, 11:59 PM, Kyiv time

  • copy of the statute of the applicant (extract from the statute/charter/bylaws or other documents confirming the authority of the application signatory and their right to sign contracts in case of selection) and registration documents of the applicant (scanned copies of signed documents);

  • confirmation of international partnership (obligatory: official letter from the international partner in case the applicant is a Ukrainian organisation, or a Ukrainian partner in case the applicant is a foreign organisation; preferable: a signed agreement stating the details of future cooperation; documents confirming the exhibition venue booking; curatorial and exposition plan of the exhibition; license agreements for the exclusive (non-exclusive) intellectual property rights planned to be used in the process of the project's implementation; registration certificates of goods and services trademarks, etc.);

  • confirmation of experience in implementing similar projects in any form (in Ukrainian): links to web pages of relevant implemented projects, scanned copies of contracts for similar services, letter of recommendation from previous partners, etc.;

  • signed certificate, with a letterhead of the applicant's legal entity, on the absence of direct and indirect contacts with the representatives of the aggressor state of the Russian Federation (template);

  • signed statement of copyright guarantee (template).

All information must be submitted in Ukrainian or include translation into Ukrainian. All files must be sent in PDF format, the size of each file should not exceed 1 megabyte.

All applicants will receive a confirmation letter and, if necessary, a request for additional documents or information. Later on, however, the Ukrainian Institute team will only contact the representatives of the shortlisted projects. The selected projects will be finalised jointly with the Ukrainian Institute and included in the institution's annual activity plan for the next year. The Ukrainian Institute reserves the right to refrain from selecting any of the submitted projects.
COMPETITION COMMISSION
Competition commission
Applications will be evaluated by the competition commission, including specialists from the Ukrainian Institute and independent experts.
Oleksandr Vynogradov
Head of Visual Arts at the Ukrainian Institute
Responsible for EXTER international residency programme, Visualise international exhibition support programme, and Ukraine Everywhere programme for online presentation of the visual culture of Ukraine. He worked as a communications manager at Izolyatsia. Platform for Cultural Initiatives.
Lilia Kudelia
Curator and Art Historian
Lilia develops residencies for the finalists of the Young Visual Artists Awards (YVAA), a program for artists from Central and Eastern Europe. Currently a graduate student at the Institute of Fine Arts at New York University, Kudelia was the assistant curator at Dallas Contemporary in Dallas, co-curated Ukrainian National Pavilion at the 57th Venice Biennale.
Tetyana Oliynyk
Communications Director at the Ukrainian Institute
Media and communications professional focused on cultural projects and creative industries. Earlier she led communications for the Gogolfest Festival of Contemporary Art and Culture, Odessa International Film Festival, and IDCEE conference for IT startups.
Anna Pohribna
Manager of exhibition projects in Mystetskyi Arsenal
Worked as the part of CSM / Foundation Centre for Contemporary Art team, member of the expert council of the Ukrainian Cultural Foundation.
Olena Chervonik
PhD candidate in art history at the University of Oxford
Worked as a curator of contemporary art in a number of institutions, including the Philadelphia Museum of Art (USA), Izolyatsia. Platform for Cultural Initiatives (Donetsк, Ukraine), and Videonale. Festival of Video Art in Kunstmuseum Bonn (Germany.)
Tetyana Filevska
Creative Director at the Ukrainian Institute
Specialist in the field of contemporary art. Cultural activist, researcher of Ukrainian art of the 20 century, founder and curator of art projects. Author of the books "KAZIMIR MALEVICH. Kyiv Period 1928-1930" and " Dmitro Gorbachov. Sluchayi ".
FAQ
What does the involvement of the Ukrainian Institute in the elaboration of the overall exhibition concept entail?
If your project is selected for the Visualise programme, it formally becomes an event of the Ukrainian Institute and as such must comply with the Institute's 2020-2024 strategy. The Ukrainian Institute is affiliated to the Ministry of Foreign Affairs of Ukraine and implements the state policy in the field of foreign relations. This means that the Ukrainian Institute is directly responsible for the concept of the selected exhibition project, its public communications, expected results and their compliance with Ukraine's foreign policy priorities. Therefore, the Ukrainian Institute reserves the right to make recommendations regarding the communications strategy of the selected exhibition project, its main messages, accompanying public programme, individual participants, etc.

Please note that the Ukrainian Institute's involvement does not imply any kind of interference in artistic statements and curatorial concept of the exhibition.
Must both applying partner organisations have official legal status / be registered as an organisation?
The selected projects will be financed by signing a service agreement between the Ukrainian Institute and the competition winner(s). This means that the applicant's legal entity is required to be able to provide the services necessary for implementing the project. On the other hand, the partner organisation that will not have contractual obligations towards the Ukrainian Institute is expected to have an official legal status, but such requirement is not mandatory. The official status is one of the indicators of the partner organisation's institutional capacity that will be considered during the applications evaluation.


Are there expenditures that the Ukrainian Institute cannot cover?
The Ukrainian Institute is a state institution whose programme activities must comply with the Regulation on Using Funds Stipulated in the State Budget for the Implementation of Events and Projects by the Ukrainian Institute (full text in Ukrainian here).

Accordingly, the Ukrainian Institute cannot pay for:

  • honoraria;
  • awards;
  • royalties;
  • license fees;
  • acquiring goods, performing works, and providing services that do not pertain to the implementation of the project;
  • obtaining papers necessary to participate in the project;
  • acquiring goods, works and services that have been or will be financed from other sources, before or after signing the service agreement between the Ukrainian Institute and the project's representative;
  • maintenance of institutions/organisations participating in the project (including services of the accountant, auditor, etc.);
  • capital expenditure (acquisition of fixed assets – products with a value of over 20 000 UAH with an expiry date of over 1 year, e.g. computers, furniture, etc.), acquiring exclusive ownership rights;
  • expenses aimed at making profit;
  • insurance (except when included in the price of transport tickets);
  • accreditation, membership fees;
  • alcohol;
  • exchange rate differences;
  • per diems;
  • generalised expense lines (when the actual service is not named);
  • creating soft assets with a transfer of exclusive ownership rights;
  • booking business class airplane tickets;
  • booking first class train tickets;
  • taxi expenses;
  • advertisement services;
  • services of developing, supplying and testing software, IT services;
  • services of producing and editing video, films, animation films, TV programmes, advertisement films, photo advertisement materials and computer graphics.

The above list is for reference only. All final cost breakdowns of the projects selected to participate in the Visualise programme will be approved by the Ukrainian Institute in accordance with the current Ukrainian legislation.
Is it possible to apply with a project scheduled after 2021?
Given that the state budget of Ukraine is planned for one calendar year, the exhibition projects selected in 2020 will be able to receive funding only for 2021. At the same time, this does not exclude the possibility of submitting a project which includes various activities over several years ending with an exhibition. If the opening of your exhibition project is scheduled in a few years, you may still submit it for consideration, and even if it does not receive funding for 2021, the Ukrainian Institute may add it on the list of potentially interesting projects planned for implementation in the coming years.

Is it possible for two foreign institutions to apply (without an institutional partner in Ukraine)?
No. Only collaborative projects between Ukrainian and international professional institutions will be evaluated.
Is there a list of topics that will not be supported by the Ukrainian Institute?
Ukrainian Institute does not define a list of priority topics within the framework of the Visualise programme. If the exhibition project meets all the technical requirements and criteria and does not violate the legislation of Ukraine, it may be submitted for consideration.
Could the submitted project be implemented online?
The Visualise programme is aimed at supporting exhibition projects, and the exhibition in this context is understood primarily as a physical, offline format of presenting art. However, if the proposed project treats the web environment as a self-sufficient medium (as opposed to a compromise digital representation of an offline exhibition), builds a communication strategy accordingly (including targeting well-defined online audiences) and meets all the technical requirements and criteria, it may be submitted.
What is included in the notion of "art" in the Visualise programme?
The programme treats primarily visual arts, including painting, drawing, printmaking, sculpture, installation, performance, media art (including video and sound art, videopoetry, network art, etc.), photography, land art, street art, science art, bioart as well as architecture, design, etc. The list is not exhaustive, so if you have any doubts regarding the relevance of your project to the Visualise programme, please contact us at art@ui.org.ua.


Winners 2020
In 2020, the Ukrainian Institute launched the first open call for project proposals within the Visualise — international exhibition support programme.

Among 24 applications, the competition commission of the Ukrainian Institute selected two art projects. In 2021, Ukraine will be presented at the international exhibitions in Italy and Poland.
EYES ON UKRAINE / Graphic Days® – 2021
The thematic program at the international design festival Graphic Days to be held in September 2021 in Turin.

The program includes a showcase of contemporary Ukrainian illustration from the Pictoric Illustrators Club, exhibitions of zines created by young Ukrainian authors, as well as workshops and lectures by Ukrainian illustrators.

Organiser: Association for social promotion Print Club Torino (Turin, Italy)

Partner in Ukraine: Pictoric Illustrators Club

Photos provided by the Graphic Days festival

Trees of Memory: Roots and Runners
Art&science exhibition within the 80th anniversary of the tragedy in Babyn Yar to be held at the "Laznia" Centre of Contemporary Art in Gdansk in August-September 2021. The public part of the project will consist of the lectures and discussions within the "Solidarity of Arts" festival programme organised in cooperation with the European Solidarity Centre.

Organiser: "PAST / FUTURE / ART" project curated by the team of Oksana Dovgopolova and Kateryna Semenyuk with support of the forumZFD in Ukraine.

Foreign partner: "Laznia" Centre of Contemporary Art (Gdansk, Poland)

Photos: exhibition in 2020. Credits to Ruslan Syngaevsky
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