The Ukrainian Institute
and One Philosophy Group studied Ukraine's presence in the European media in 2018-2019
A study of the media narrative of the events
of the 20th century that have an impact on Ukraine's role in world processes
The study "History of the 20th Century in the European Media: A Study Of Media Narratives Around Events that Have Influence on Ukraine's Role in the World" analyses mentions of the key historical events of the past century that had a crucial impact on Ukraine's future role in the world processes.

The analytical work was performed by the Corestone Group with the participation of researcher Yaroslava Barbieri. The project's organisers, the Ukrainian Institute and One Philosophy Group of Companies, will present the results of the study in early summer.

The research focuses on the topics and phenomena of the world history, ideas which influenced the role of Ukraine in the world processes. These are World War II, the Holodomor, the Ukrainian avant-garde and the Executed Renaissance, Dissident in the USSR and protest movements in Central Europe, as well as the Chornobyl disaster.

Natalia Popovych, the founder of One Philosophy Group of Companies, tells about the idea of the study:

"In recent years, there is an evident crisis of the European idea with the lack of unity among the European countries in matters of security, perception of otherness (different reactions to migration from Syria), awareness of economic priorities and political threats. The hypothesis of the joint study by the Ukrainian Institute and One Philosophy is that this crisis of ideas and values in Europe today may be the result of a lack of awareness about the lessons of the tragic past of the twentieth century. Thus, the aim of the European media study 2018-2019 on narratives around events that have influence on Ukraine's role in the world and the awareness of the inconvenient legacy of the past century by European societies is an attempt to analyse common and different ways in which media in European countries reflect on European history. How it is interpreted and what conclusions are given for modern European citizens."

The study analyses the moods, accents and tone of coverage of the topics, the influence on publications of different interpretations of the events of the twentieth century and the peculiarities of historical memory in different countries, as well as the editorial policies of individual publications.

Volodymyr Sheiko, Director General of the Ukrainian Institute, believes that Ukraine's perception of these processes may have an impact on the international and domestic policies of the countries:

"We initiated this study to understand how subjective or objective Ukraine is in the coverage of the history of the twentieth century by the European media. We wanted to find out how much Ukraine's current perception depends on how other countries talk about our past. Preliminary results confirmed our hypotheses. For instance, foreign media do not use the term "Ukrainian avant-garde" at all. Artists such as Oleksandra Exter, Oleksandr Dovzhenko or Kazimir Malevich are mentioned as figures of Russian culture, which testifies to the need to work systematically and proactively on the topic of heritage in cultural diplomacy."

The monitoring covered the leading publications in the UK, Germany, France, Poland, Ukraine, and Russia. It embraced articles and columns in 45 large and popular media, such as The Guardian, The Economist, Die Welt, Der Spiegel, Le Monde, Le Figaro, Gazeta Wyborcza, Rzeczpospolita, Ukrainska Pravda, Dzerkalo Tyzhnya, Izvestia, Gazeta.ru, etc.

The full study and a short excerpt will be available for download on the website of the Ukrainian Institute in early summer. On May 4, 2020, Natalia Popovych, founder of One Philosophy Group, will present the preliminary findings of a study on World War II during an online discussion "Don't mention the war", organised by the Ukrainian Institute in London.


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