Ukrainian Institute launches the final call for the proMOTION 2025 programme

The Ukrainian Institute is implementing the programme in cooperation with Eurimages, the cultural support fund of the Council of Europe. 

Full-length film projects (70 minutes or more) of any genre and form at the final stages of production that are ready to plan a festival or theatrical release during the period corresponding to the competition can take part in the competition. More details about the conditions are available at the link.   

The winner of the first competition was announced in April, and the winner of the second in July 

A total of seven film projects will be selected over the course of the year, receiving up to 8000 euros for promoting the film abroad. During one competition selection, the commission can choose no more than four projects and reserves the right not to select any.   

Applications for participation can be submitted from October 6 to November 2, 2025, 23:59 (Kyiv time), at the address [email protected] 

The winners will be announced no later than December 10, 2025.  Projects that were not selected can be submitted to next year’s competition.  

Promotional campaigns should be implemented during the period from January to April 2026, inclusive. Preference will be given to projects that already have confirmed festival premieres or international theatrical releases during this period. Documents confirming this are accepted until the end of the expert evaluation process, namely on November 30.     

The proMOTION programme has been systematically supporting the international promotion of Ukrainian cinema since 2020. The goal of the program is to develop competencies and strengthen the ability of Ukrainian filmmakers to present abroad and systematic international cooperation, in particular, with professional promotion agencies.   

For all questions regarding the application to the competition, contact the email [email protected]