The Smallest Support
As Ukraine marks its Independence Day, the Ukrainian Institute is launching a groundbreaking campaign to highlight the immense gratitude of the Ukrainian people for the unwavering support from European nations and citizens.
“The Smallest Support” campaign will spread the messages of gratitude from Ukrainians throughout Europe.
About the Campaign
“While the Russian war against Ukraine may slowly fall out of the media headlines, it rages on. Europe shows unwavering support for Ukraine. Ukrainians notice even what may seem the smallest expression of support: kind words, supportive posts, or a UA flag displayed in a window. The Ukrainian Institute made these meaningful actions visible“, Kseniia Kalyna, Head of Communications, Ukrainian Institute.
From the biggest airport digital screens to unique miniature newspapers, the campaign is sharing the quotes from the social media, where Ukrainians thank people for their supportive content. One supportive post from a citizen of Germany, Italy, or Spain — dozens of “thank you” comments from Ukraine.
The Smallest Support campaign includes a digital media presence in major European airports, such as Munich, Düsseldorf, Rome, Milan, Prague, Riga, Tallinn, and many more. These display powerful messages of solidarity from European supporters and heartfelt gratitude from Ukrainians on digital screens. As part of the campaign, Miniature Newspapers, pocket-sized publications equating users’ posts to newspaper front pages, are distributed in busy cafés and local businesses across Europe. On 24 August, posters at simultaneous rallies will feature a ten-metre ribbon adorned with supportive tweets, symbolising the strength of the Ukrainian-European bond.
Exhibition
The campaign is supported by an exhibition in the Madrid Adolfo Suárez Madrid-Barajas airport, where a bright story about a small expression of support turned into a big help is displayed.
This powerful story of Ukrainian gratitude that spread throughout Europe in a huge wave of posts, likes, visuals and rallies will spotlight the importance of small efforts that can cause a huge difference. And also – a gratefulness of Ukrainians who are thankful for even the smallest support.
Airports
Adolfo Suárez Madrid-Barajas
Ljubljana Airport
Milan Malpensa
Milan Linate
Rome Leonardo da Vinci–Fiumicino Airport
Katowice Wojciech Korfanty Airport
Riga Airport
Tallinn Airport
Shannon Airport
Václav Havel Airport
Kastrup Airport
John Paul II International Airport Kraków-Balice
Munich Airport
Düsseldorf Airport
Modlin Airport
Helsinki-Vantaa Airport
London Luton Airport
London Stansted Airport
Manchester Airport
Frankfurt Airport
Campaign organiser
Ukrainian Institute, a public institution for cultural diplomacy established to improve the understanding and perception of Ukraine and Ukrainians around the world.