The Smallest Support
As Ukraine marked its Independence Day, the Ukrainian Institute launched a groundbreaking campaign to highlight the immense gratitude of the Ukrainian people for the unwavering support from European nations and citizens.
“The Smallest Support” campaign spread the messages of gratitude from Ukrainians throughout Europe.
About the Campaign
“While the Russian war against Ukraine may slowly fall out of the media headlines, it rages on. Europe shows unwavering support for Ukraine. Ukrainians notice even what may seem the smallest expression of support: kind words, supportive posts, or a UA flag displayed in a window. The Ukrainian Institute made these meaningful actions visible”, Kseniia Kalyna, Head of Communications, Ukrainian Institute.
From the biggest airport digital screens to unique miniature newspapers, the campaign shared the quotes from the social media, where Ukrainians thank people for their supportive content. One supportive post from a citizen of Germany, Italy, or Spain — dozens of “thank you” comments from Ukraine.
"The Smallest Support" in numbers:
- 21 airports in 12 countries demonstrated the visuals
- More than 9 million viewers at the airports
- 1 physical exhibition at the airport of Madrid
- Rallies in 23 cities in 21 countries across the world with campaign’s posters
- 4500 miniature newspapers distributed
- More than 10 million reaches in the media and social media
Airports
The Smallest Support campaign included a digital media presence in 20 major European airports, such as London, Frankfurt, Munich, Rome, Milan, Prague, Riga, Tallinn, and many more. Powerful messages of solidarity from European supporters and heartfelt gratitude from Ukrainians were displayed on digital screens. The messages were seen by more than 9 million airport visitors.
Adolfo Suárez Madrid-Barajas airport
Ljubljana Airport
Milan Malpensa airport
Milan Linate airport
Rome Leonardo da Vinci–Fiumicino Airport
Katowice Wojciech Korfanty Airport
Riga Airport
Tallinn Airport
Shannon Airport
Václav Havel Airport
Kastrup Airport
John Paul II International Airport Kraków-Balice
Munich Airport
Düsseldorf Airport
Modlin Airport
Helsinki-Vantaa Airport
London Luton Airport
London Stansted Airport
Manchester Airport
Frankfurt Airport
Malta Airport
Airports
Exhibition in Madrid Airport
Cheerful story of a Spaniard who wrote a small post in support of Ukraine and started a chain reaction of assistance. An exhibition at Madrid Barajas Airport showcased posters that tell a story of support and gratitude. 13 bright posters walked a visitor through a narrative of how one post on social media could make a huge difference in the modern world of fast reactions and grassroots movements.
Miniature newspapers
Miniature newspapers, pocket-sized publications equating users’ posts to newspaper front pages, were distributed across Europe. 4500 newspapers in 40 miniature kiosks were put on display in busy cafés and local businesses, were set up during rallies, and sent to the influencers to share with their audience.
Banners and posters
On 24 August, Independence Day of Ukraine, a ten-metre ribbon adorned with supportive tweets, symbolising the strength of the Ukrainian-European bond were demonstrated at the rallies all over the world. More than 5 thousand people in 21 countries joined these rallies, holding banners and posters. The placards with sincere gratitude from Ukrainians were risen even at the remote Vernadsky Research Base in Antarctica.
«The Smallest Support» campaign reached almost 10 million views across media and social media.
Campaign organiser
Ukrainian Institute, a public institution for cultural diplomacy established to improve the understanding and perception of Ukraine and Ukrainians around the world.