In 2023, two competitive selections have already been held to provide opportunities for promotional support for international festival premieres and foreign film distribution of Ukrainian films. The winners of the first two competitions were: 

• We Will Not Fade Away, dir. Alisa Kovalenko, prod. Valerіy Kalmikov, Yana Kalmikova, Oleksіy Kobeliev  
• La Palisiada, dir. Philip Sotnychenko, prod. Halyna Kryvorchuk, Valeria Sochyvets, Sashko Chubko 
• Forever-Forever (former “When We Were 15”), dir. Anna Buryachkova, prod. Natalia Libet, Vitalii Sheremetiev, Oleksii Zgonik, Lyuba Knorozok, co-prod. Rinskje Raap, Reinier Selen 
• Demiurge, dir. Olga Semak, prod. Olena Semak 

Full-length film projects (from 70 minutes) of any genre and form at the final stages of production, with a Festival premiere or theatrical release abroad planned for the period from January to April 2024 inclusive, can take part in the third competition. More details about the conditions can be found following the link.  

The selection of film projects is carried out by a competition committee consisting of film critic Stanislav Bytiutskyi, Head of Film Sales Support (FSS) of the European Film Promotion, Susanne Davis, Project Manager of the Eurimages, Sergio García de Leániz, Head of the Film at the Ukrainian Institute, Natalie Movshovych, and Film Programme Manager at the Ukrainian Institute, Iryna Kyporenko.  

In total, at least seven film projects will be selected within a year, receiving up to 8,000 euros to develop the international promotional campaign of the project. Up to four projects can be chosen in one competitive selection, or none at all.  

During the third competition, the commission can select up to three film projects, which will receive up to 8,000 euros to promote the film abroad. The commission also reserves the right not to support any project. 

Applications for the third  competition are accepted from October 9th to October 30th, 2023, 11:59 pm (Kyiv time) on the Ukrainian Institute’s website. The winners will be announced at the end of November. Promotional campaigns of the projects must be launched at least in the period from January to April 2024 inclusive. Preference will be given to projects that have already confirmed festival premieres or foreign theatrical releases during this period. Documents confirming this are accepted until the end of the expert evaluation process, namely on November 20. Projects that were not selected in previous competitive selections can be resubmitted for the competition.  

  
The proMOTION programme has been systematically supporting the international promotion of Ukrainian cinema since 2020. The goal of the programme is to develop competencies and strengthen the ability of Ukrainian filmmakers to present abroad and systematic international cooperation, in particular, with professional promotion agencies.