The idea of this year celebration of Vyshyvanka Day is  to help Ukrainians who are far from home and do not have access to their vyshyvanka shirts, celebrate this piece of Ukrainian heritage.

People from other countries are also invited to show solidarity with the people of Ukraine, who are courageously resisting Russia’s unjustified and illegal invasion.

The partners of the initiative have specially developed thematic attributes for the flash mob: AR mask in the story and sticker for Instagram with original ornaments of Ukrainian embroidery in the colours of Ukrainian and EU flags.

Use the AR mask in the story or download a sticker to join us!

How to join?     

1) To use AR effect

– Follow this link 

– Click the try button in the middle bottom

– Smile, the mask will appear

Save and share with the hashtag #VyshyvankaDay2022

2) To download the sticker

–Upload a photo or video to your page

–Click “select sticker” at the top and type in “VyshyvankaDay”

– Click on the sticker – it will be added to your story. You can change the size of the sticker by stretching it with your fingers on the screen.

– Don’t forget to tag @euinua, @europeancomission, @eudiplomacy and @ukrainian_institute in your stories so that we can repost it!