July-December 2020



Conducted by

Research company InMind

Lead researchers

Ihor Husiev, Natalia Zaderei

About this project

The perception of Ukraine in Germany is part of a comprehensive project to study the perception of Ukraine and Ukrainian culture abroad in a number of countries identified as priority and important in the Ukrainian Institute’s Strategy for 2020-2024.

For the first time, the project explores the attitudes and expectations of foreign audiences regarding Ukraine, its culture and opportunities for cooperation, their awareness of modern culture and cultural heritage of Ukraine.

The research was carried out by the method of in-depth expert interviews with representatives of foreign institutions in the field of culture, education, science, civil society, as well as local and central authorities, the diplomatic corps, international organizations, the Ukrainian professional environment abroad and foreign Ukrainians.

The results of the research made it possible to determine the most popular formats of cultural diplomacy projects at the bilateral level and develop work plans for the Ukrainian Institute.


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Ukraine’s perception in Germany

  • Although following important social and political events of 2004 and after 2013, awareness of Ukraine in Germany increased, the attitude of ordinary Germans to Ukraine remains neutral or reservedly positive.
  • Associations of experts with Ukraine are mainly positive. However, these positive associations lack specific details and substantial knowledge. They instead convey the general feeling about the country and its people. At the same time, negative associations are related to particular phenomena and events.
  • Experts acknowledge that Ukraine possesses a vast cultural heritage but underline that it does not adequately present it. Nevertheless, experts are optimistic about the prospects of Ukrainian cultural products in Germany.
  • Majority of the respondents suggests that more attention should be given to contemporary personalia and events. Efficient cultural diplomacy cannot focus mainly on the aspects of the past.
  • Current cooperation formats – festivals, concerts, meetings, exchanges – create a sound basis for cultural interaction, but the sporadic nature of the activities is a drawback