July-December 2020



Conducted by

Research company InMind

Lead researchers

Natalia Zaderei

About this project

The perception of Ukraine Hungary is part of a comprehensive project to study the perception of Ukraine and Ukrainian culture abroad in a number of countries identified as priority and important in the Ukrainian Institute’s Strategy for 2020-2024.

For the first time, the project explores the attitudes and expectations of foreign audiences regarding Ukraine, its culture and opportunities for cooperation, their awareness of modern culture and cultural heritage of Ukraine.

The research was carried out by the method of in-depth expert interviews with representatives of foreign institutions in the field of culture, education, science, civil society, as well as local and central authorities, the diplomatic corps, international organizations, the Ukrainian professional environment abroad and foreign Ukrainians.

The results of the research made it possible to determine the most popular formats of cultural diplomacy projects at the bilateral level and develop work plans for the Ukrainian Institute.


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Ukraine’s perception in Hungary

  • The population of Hungary knows little about Ukraine. Therefore, the attitude of the overwhelming majority of Hungarians to Ukraine is neutral by default.
  • Splashes of interest in Ukraine can be traced during milestone events actively covered by media: the Revolution of Dignity, military actions in the east of Ukraine, victory in the Eurovision contest, but the interest fades away rather quickly.
  • Hungarians are highly sensitive to respect for their culture and language. They pay attention to the status of the Hungarian diaspora abroad, but they also support national minorities in Hungary, thus creating many opportunities for promoting the Ukrainian culture with the support of the Ukrainian side.
  • Many experts have experience cooperating with the representatives of Ukraine, joint involvement in cultural projects, and this experience is positive. However, in most cases, such interaction is episodic, based on the enthusiasm of its participants, private initiative, and it does not feel like a part of systemic work on the establishment of contacts between professional communities of Ukraine and Hungary.
  • Successful cultural cooperation can be established not just in the capital and via the central authorities; it is necessary to look for contacts with local authorities of Hungary’s key cities, particularly near the Ukrainian border.