proMOTION 2024 — programme of systematic support of international promotion of Ukrainian cinema

The programme is designed to increase the presence of Ukrainian cinema and its recognition on international film markets.

About the programme

The goal of the programme is to develop competencies and strengthen marketing skills of Ukrainian filmmakers as well as foster systematic international cooperation with professional promotion agencies.

proMOTION 2024

In 2024, the Ukrainian Institute and the Eurimages, the cultural support fund of the Council of Europe, continue cooperation within the framework of the proMOTION programme to support the international promotion of Ukrainian films.

The selection of film projects will be carried out by a competition committee consisting of two representatives of the Ukrainian Institute film department, a representative of the Eurimages and two independent experts (Ukrainian and international).  

total of seven film projects will be selected over the course of the yearreceiving up to 8000 euros for promoting the film abroad. During one competition selection, the commission can choose no more than four projects and reserves the right not to select any. 

Full-length film projects (70 minutes or more) of any genre and form at the final stages of production that are ready to plan a festival or theatrical release during the period corresponding to the competition can take part in the competition. More details about the conditions are available at the link. 

The selection of film projects submitted for participation in the proMOTION 2024 Programme will be carried out by a competition committee consisting of two representatives of the Ukrainian Institute film department, a representative of the Eurimages and two independent experts (Ukrainian and international).   

This year’s committee includes: 

  • Vika Leshchenko, producer and curator, programmer for the International Documentary program at DOK Leipzig 
  • Dennis Ruh, Film and Media Industry Expert, Director of the European Film Market (2020-2024) 
  • Sergio García de Leániz, Project Manager at Eurimages, curator of the Promotion Programme 
  • Natalie Movshovych, Head of the Film Department at the Ukrainian Institute 
  • Iryna Kyporenko, Programme Manager of the Film Department at the Ukrainian Institute 

The winner of the first open call

The winning project is Intercepted, directed by Oksana Karpovych, produced by Giacomo Nudi, Rocío Barba Fuentes, Pauline Tran Van Lieu, Darya Bassel and Olha Beskhmelnytsina, co-producerd by ARTE France.

The film captures the transformation in the daily lives of Ukrainians following Russia’s full-scale invasion. Russian soldiers made thousands of unauthorized phone calls from the battlefield in Ukraine to their families and friends in Russia. Since the beginning of the full-scale invasion, Ukrainian special services have been regularly intercepting and posting these private conversations online. Bit by bit, the voices of Russians not only reveal to the world the course of the so-called “special operation” but also the process of dehumanization and demoralization of its executors – from harboring heroic illusions to complete disillusionment and loss of sanity, from looting to committing the most horrific war crimes. 

The film is part of the Generation Ukraine project, featuring 12 documentaries made by Ukrainian directors after February 24, 2022, about the impact of the Russian invasion, co-produced by ARTE. Its world premiere took place in the Forum section of the 74th Berlin Film Festival, where it received a Special Mention from the Ecumenical Jury and a Special Mention for Ecumenical Award. 

Applications for participation can be submitted from February 28 to March 24, 2024, 23:59 (Kyiv time), at the address [email protected].

The winners will be announced no later than April 22, 2024. 

Promotional campaigns should be implemented during the period from May to August 2024, inclusive. Preference will be given to projects that already have confirmed festival premieres or international theatrical releases during this period. Documents confirming this are accepted until the end of the expert evaluation process, namely on April 15.

For all questions regarding the application to the competition, contact the email [email protected].