proMOTION — programme of systematic support of international promotion of Ukrainian cinema​

Submission deadline:

April 11 2022, 23:59

(Kyiv time)

proMOTION is a long-term programme, developed by the Ukrainian Institure, that aims to support the international promotion of Ukrainian films

About this programme

The proMOTION programme is designed to increase the presence of Ukrainian cinema on the international market and its recognition in the foreign information space.

The aim of the programme is to develop the competencies and strengthen the capacity of Ukrainian filmmakers for representation abroad and systematic international cooperation, in particular with professional film marketing agencies.

Programme tasks

  • to increase the number of Ukrainian films in the official selection of international film festivals and in the programmes of foreign cinemas;
  • to help Ukrainian films reach a wider audience abroad and increase the recognition of Ukrainian filmmakers in the international market;
  • to involve international experts at the stage of film production for effective promotion activities;
  • to help filmmakers develop skills of international distribution and marketing communications;
  • to increase the visibility of Ukraine and Ukrainian film products in the media space abroad.

What film projects can be submitted to the programme

  • At the final stages of production
  • Ready to plan a festival distribution
  • Ready to plan a theatrical distribution

In 2022, the Ukrainian Institute will provide the promotion of five film projects* abroad, which, as a result of expert evaluation, will score higher than others, up to UAH 300,000, including all mandatory taxes and fees.

Requirements for applicants: 

  1. A production company registered in Ukraine.  
  2. An agreement with the author of the film project on the transfer of exclusive property rights to the film.  
  3. No financial debts. 
  4. Professional experience.
  5. Experience of international cooperation and confirmed partnerships will be an advantage. 
  6. The activities and position of the applicant do not contradict the principles and values of the Ukrainian Institute.

Legal entities of all forms of ownership (production companies) and sole proprietors registered in Ukraine, who have exclusive property rights to the film project and its use in any form and in any way in the territory, on which the promotion within the proMOTION program is foreseen, can submit a competitive application.

 

During the current calendar year, the same legal entity/sole proprietor may submit no more than two applications with different film projects for art competitions organized by the Ukrainian Institute. 

Services of the promotion of film projects selected as a result of the competition may be provided between May 10th and December 10th, 2022.

All questions regarding the competitive documentation can be sent to promotion@ui.org.ua.

* The Ukrainian Institute reserves the right to recognize 6 (six) film projects as winners of the Art Competition if the list of projects with the highest scores relative to others includes two short films with the total cost of both film projects up to UAH 300,000.00 (three hundred thousand hryvnias 00 kopecks) including all mandatory taxes and fees.

Given the full-scale invasion of Russia on the territory of Ukraine, the Ukrainian Institute reserves the right to adapt the programme to the current situation, in particular to ensure the promotion abroad of fewer film projects and/or to a lesser extent. 

  • Lukian Halkin, executive producer of UA: Culture TV channel, film critic, lecturer of two-year programmes of Kyiv Academy of Media Arts
  • Viktor Hlon, selector and programme coordinator of the Molodist Kyiv International Film Festival and AIFF / American Film Festival “Independence”, film expert
  • Alina Horlova, film director, producer of documentary and feature films
  • Maksym Nakonechnyi, film director, screenwriter, and producer of documentary and feature films (Alina Horlova and Maksym Nakonechnyi will evaluate together on behalf of the independent film studio TABOR Production)


Winners of the programme proMOTION 2021 

In 2021, the Ukrainian Institute supported 3 film projects with the greatest international potential. The winners received up to UAH 150 000 for international promotion services. 

documentary full-length debut

Director: Ihor Ivanko
Producers: Mariia Ponomarova, Oleksandra Bratyshchenko, Igor Ivanko, Peter Kerekes
Production company: Burlaka Films
Country: Ukraine, Slovakia
 
Leonid Burlaka, a famous Soviet cinematographer who worked at the Odesa Film Studio from the mid-1960s, suddenly gets diagnosed with Alzheimer’s disease. At the same time Igor, his grandson and an emerging Ukrainian DoP, accidentally finds his grandpa’s heavily damaged photo archive: shots taken by Leonid, who was making a career during the ‘Khrushchev Thaw’. Igor realises that he actually knows very little about his grandpa and his youth, so he starts the journey to shed light on Leonid’s life. Igor rethinks the impact of the Soviet cinema machine on his family and country in general, and finds the threads connecting him to his grandfather. Yet time is running out: soon Leonid will not be able to recognise his grandson.
feature full-length debut, psychological drama

Director: Christina Tynkevych
Producers: Olha Matat, Vlad Dudko
Production company: Evos Film
Country: Ukraine
 
Anna, a 35-year-old single mother, and paramedic has just taken on a mortgage in dreams of creating a better life for her 12-year-old daughter Katia. Instead, a sudden turn of events makes Anna face a dilemma that will change her personal moral borders in a society that hasn’t got any.
feature full-length debut, psychological drama

Director: Maksym Nakonechnyi
Producers: Daria Bassel, Elisabeth Smith
Production company: TABOR Production
Country: Ukraine, Croatia, Czech Republic, Sweden
 
Returning home from the front line after being held captive for two months, soldier Lilia discovers that she is pregnant after being raped by her warden. Will she manage to survive this trauma and save the child in a society that is not ready to accept either of them?
Types of costs funded under the programme
 
1) PR services: development of a film promotion strategy abroad and its implementation, writing English-language presentation materials (tagline, logline, international synopsis, press release, interviews, etc.), communication with foreign media, interview coordination, organization of press screenings, and press conferences, press clipping, PR-campaign audit, etc.

2) SMM-support of the project: development of a strategy for promotion in social networks, creation of visual materials and posts, management of social platforms, promotion of posts (targeting), monitoring, working with opinion leaders, critics).

3) Services of design and printing of English-language promotional materials:

– Design and production of models of promotional materials (international poster, press kit, character book, postcards, programs, invitations, etc.);
– Layout, resizing, and colour correction;
– Printing (exclusively for distribution to foreign audience);
– Distribution of promotional materials: placement in the print and online press (banners, prerolls, site branding, etc.), on external media, on radio and television.

4) Technical Services:

– production of DCP (Digital Cinema Package) and other formats;
– creation of subtitles for video materials.

5) Production of video materials and videos for the promotion of the film project abroad.

6) Services for translation, proofreading and correction of text materials in foreign languages.
The selection of film projects is carried out by a competition commission consisting of representatives of the Film department of the Ukrainian Institute and independent film industry experts.
 
Olga Birzul
Head of the Film at the Ukrainian Institute
 
Natalie Movshovych
Senior Film Programme Manager at the Ukrainian Institute
 
Illia Gladshtein
Co-founder and director of the “KINO42” cinema, film producer (Phalantery Films), director of the independent distribution company “86PROKAT”, co-founder of the 86 Film and Urbanism Film Festival (2014-2018)
 
Anastasiia Sidelnyk
Communications manager (film projects “Tales of a Toy Hourse”, “Reserve Askania”, “Heat singers”, “Human with a stool”), a former communications manager of the “Arthouse Traffic” film company.
 
Julia Sinkevych
Film producer, member of the supervisory board and co-founder of the Ukrainian Film Academy, member of the European Film Academy


Winners of the programme proMOTION 2020 

In 2020, the Ukrainian Institute supported 5 film projects with the greatest international potential. The winners received up to UAH 150 000 for international promotion. 

short film

Film director: Dekel Berenson

Producers: Vitalii Sheremetiev, Olha Beskhmelnitsyna

Production company: “Essay Production House”. Co-production of Ukraine, Great Britain, and Israel

The film premiered at the 72nd Cannes Film Festival, where it was nominated for the Palme d’Or – Best Short Film (Golden Palm is the main award of the festival in the short film category). The film was also shortlisted for BAFTA and won Best British Short at the 22nd British Independent Film Awards. Now the film has a great chance to be among the nominees for the Oscar in 2021.

This film is about Anna, a middle-aged woman who lives in eastern Ukraine with her teenage daughter. She works at a meat processing plant and is desperate for change for the better in her life. One day she hears an announcement about a party where foreign men are looking for love and want to meet Ukrainian women. To change her routine, Anna decides to attend a party.

documentary, animation, cinéma vérité

Directors: Uliana Osovska, Denys Strashnyi

Producers: Denys Strashnyi, Uliana Osovska. Co-producer: Ülo Pikkov (Estonia)

Production company: “Dokutoloka”

Back in Soviet times, Anatolii Liutiuk left Ukraine and lived as a monk in the worldly life in the centre of Tallinn. For the last 20 years he has been praying daily for the preservation of nature and all living things on earth. He spends all his time in workshops, where he makes wooden toys and books using ancient monastery technology. When the war in Ukraine begins, Anatolii cannot stay away. Enlisting the support of the Estonian government, he travels to Donbas with humanitarian aid in search of those who need it most. In his travels along the front line, he learns about the lives and needs of local residents and delves deeper into the harsh reality of the “gray zone”.

documentary

Director: Hanna Yaroshevych

Producer: Olena Yakovitska

Production company: “Tabor”

Michel is a young German who lives in a small village in the Carpathians and breeds and rescues an endangered species of water buffalo. He lived in Ukraine for 10 years on an old farm, studied the local dialect and became known as the “last friend of buffaloes”. Thanks to Michel’s work, the population of Carpathian buffaloes increased from a few dozen heads to more than two hundred. While thousands of Ukrainians emigrate to earn money abroad, a foreigner chooses a radically different solution – moving to live in Ukraine to become useful to the community and find a lifetime project. Watching Michel’s life, we acquaint viewers from all over the world with the culture and incredible nature of the Ukrainian Carpathians, we see that Ukraine is interesting to foreigners as a tourist destination, and even more – a place to live.

documentary

Director: Alina Horlova

Producers: Maksym Nakonechnyi, Ilona Bichevska, Patrick Hamm

Production company: “Tabor”

Co-production of Ukraine, Latvia, Germany, and Qatar

The film follows 20-year-old Andriy Suleyman as he tries to secure a sustainable future while navigating the human toll of armed conflict. From the Syrian civil war to strife in Ukraine, Andriy’s existence is framed by the seemingly eternal flow of life and death.  

coming-of-age drama

Director: Kateryna Hornostai

Producers: Vitalii Sheremetiev, Olha Beskhmelnitsyna, Viktoriia Khomenko, Nataliia Libet

Production company: “Esse Production House”

Full-length feature debut, coming-of-age drama. A story about the first sensual experience, love, friendship, and responsibility. 16-year-old Masha is going through a busy routine in the last year before graduating from school. She is supported by close friends Yana and Sienia, who share this experience with her, as well as parents who are very worried about their daughter, but raise her in freedom of action and thought. There is another detail in Masha’s life that gives her a hard time and prevails in her thoughts – classmate Sasha, who will become a test of her courage at a crucial moment.

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